Book authors everywhere hope to sell their books. Most rely on publicists. Of course there are publicists in many other industries, but in the book industry, they play an ironic role. Writers, whose stock in trade is writing, rely on other writers, whose stock in trade is putting a marketing spin on writing. Read about the first publicist in America and the celebration of this day at https://nationaldaycalendar.com/national-publicist-day/ .